Hi, I’m Lazar Jovovic - a Software Engineer and Business Intelligence specialist with over a decade of experience in data engineering, primarily within the Microsoft Business Applications ecosystem. I’ve had the privilege of designing and implementing BI solutions that empower organizations to make smart, data-driven decisions. My journey has taken me through leading complex BI and software engineering projects, ensuring that technical solutions not only work but also align with strategic business goals.

My work has led me to collaborate with top financial and commercial real estate firms in New York City, where I developed advanced analytics and reporting applications to drive business success. I also founded Softgate, a startup based in Montenegro, where I help businesses of all sizes harness the power of data and technology to boost collaboration, productivity, and overall operations.

I’m passionate about sharing my knowledge, which is why I’ve spent time lecturing and running professional training sessions in Business Intelligence and Data Analytics. These experiences have allowed me to work with professionals from various leading companies across Montenegro and beyond, helping them unlock the potential of their data.

This passion for real-world problem-solving and knowledge sharing inspired me to write my book. With years of hands-on experience using DAX in Power BI, I wanted to bridge the gap between theory and practical application. My aim is to demystify complex DAX concepts and provide a structured, hands-on approach that empowers everyone—from beginners to seasoned professionals—to get the most out of Power BI.

Welcome to my blog, where I share personal insights, tips, and tutorials drawn from my journey in the world of Power BI. I’m excited to have you here and look forward to helping you unlock new levels of data-driven success.